Clothing Theory Store is like Shopping in an Art Gallery

Famous design firm Nendo has teamed up with clothing brand Theory and recently completed two high-end stores in L.A. The store’s design was based heavily on consumer research and the clothing brands mission philosophy. The finished product is an ultra-modern and minimal look with a logical circulatory shopping style.

Nendo makes these shops look like art galleries filled with clothing. This aesthetic feels appropriate for the high-end clientele purchasing cutting-edge fashion. Similar to an art gallery each item is given plenty of room creating a sparse but relaxing shopping experience unlike your typical cluttered retail store. The ‘doughnut’ shaped store is elegant and creates a natural clothing perusing flow.

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