Coco Cola’s “No Label” Campaign by FP7

Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. The cans come with the message “Labels are for cans, not for people”.