Meet Me In Rio [sponsored]

The Woolmark Company manages to show the year-round versatility of Merino wool in the most awesome way: British gentlemen.
The main protagonist (Ed Stoppard) seems to effortlessly change in and out of different Cool Wool outfits, while having colorful drinks with his equally sophisticated well-attired friends, shopping for old-timey retro inspired cameras and breaking up with his girlfriend with an impeccably well-written letter. The result is a lovely homage to chivalry and the classic gentleman’s lifestyle.

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For more information please visit http://www.savile-row-london-collections.com/events/the-english-gentleman-on-leave or http://www.merino.com/fashion/cool-wool