Peugeot Ads by Y&R Brazil

Peugeot has unveiled a trio of humorous print ads that illustrate how the right parts don’t work in the right place. The ads feature a paintbrush with its bristles and wooden handle on opposite ends, an ice cream cone with the ice cream and cone swapped, and a kitchen knife with a blade for a handle. They were created by Y&R Brazil to promote the car brand’s technical support service.