Raising the Roof is a charity that raises awareness about homelessness in Canada. The goal of this campaign was to debunk some of the misconceptions people have, the biggest being that people think homeless adults come from bad families and are basically born into homelessness. The reality is, anyone can become homeless and that’s why people should care.
Read more directly from the source.
Homelessness can happen to anyone. Visit Raisingtheroof.org to help.
Client: Raising the Roof
Campaign Title: Childhood Photos
Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Photographer: Frank Hoedl
Art Buyer: Laurie Filgiano
Account Manager: Jeremy Farncomb
Producer: Kim Burchiel